deal? >> this was not locked. only $20 off. >> since deusser and steve madelyn. and my mother also did also got a pair of2 shoes from designer, steve madden. we will have live reports of the lighting of the christmas tree. and while charles is in san francisco alecia reed is in every bill. where there are a lot of activity in-- emeryville. >> there has been a steady stream of people all day and with the black friday deals the holiday shopping season has definitely begun. (music) >> is a festive a black friday at the emeryville shopping center people were out making the best of the deals. >> i got this abercrombie and fitch gift card. >> starting with the sisters gibbs, brothers, sisters and achieve and daughters of a couple of things. -- gets. >> and with the deep discounts and they were getting great deals some got into altercations. >> i was almost going to fight for a big, good deal but it was not worth it. >> it is definitely not worth it because there is always something for everyone storms have seeing-stores have seen- steady foot traffic. >> it has just been crazy, since 8:00 a.